Published On : January 2018 Pages : 105 Category: Food and Beverages Report Code : FB01465
Industry Trend Analysis
The global Craft Soda Market was worth USD 3.53% during the forecast period. Increasing population in emerging nations alongside the rising level of disposable income of consumers is anticipated to positively affect the product business in the coming years. Furthermore, the developing health concerns and rising awareness with respect to the usage of organic products are probably going to additionally support this growth. The switching inclination of consumers from sugar-loaded beverages to low-sugar or mid-calorie beverages and picking craft soda as a substitute for alcoholic beverages is anticipated to cultivate industry development amid the conjecture period. Furthermore, developing concern toward obesity and switching inclinations of consumers toward natural beverages are reshaping the worldwide craft soda industry. billion in 2017 and is expected to reach approximately USD billion by 2023, while registering itself at a compound annual growth rate (CAGR) of
Product Type Outlook and Trend Analysis
Organic craft soda rose as the quickest developing product compose portion over the figure time frame inferable from the expansion in smart buyers who are more concerned toward their safety and health. The producers, nowadays, are engaged with manufacturing natural craft sodas inferable from the expanding requirement by shoppers. Natural craft soda was the biggest product fragment in 2017. The switch in customer's inclination by virtue of expanding awareness toward healthy products is moving the business toward creating products that are good for health.
Target Consumer Outlook and Trend Analysis
Young adults represented 64.22 percent of the share of the market and rose as the most huge target buyer section in 2017. A portion of the components in charge of driving interest in this age gather are the impression of craft soda as a healthy alternative to eating routine and standard beverages and their inclination to pay for beverages that are tasty as well as healthy. Middle-aged adults rose as the second-biggest target consumer fragment in 2017, producing an income of USD million. Expanding awareness about the negative impacts of sugary beverages and in addition corpulence concerns are one of the critical factors anticipated that would influence the development of craft soda in this age group.
Distribution Channel Outlook and Trend Analysis
The sales of craft soda fundamentally depend on the aptitude of the business player to convey different beverage products to the commercial center and disseminate them through extensive scale retailers or grocery stores, for example, Carrefour, Walmart, and Safeway, in light of the fact that these general stores are essential circulation channels for distribution channels for crafted beverage products the to reach end users. The most vital factor adding to development of the market has been the advancement in distribution channels. Food services and drinking places channel, which contains full-service eateries, fast-food outlets, takeaway, and bars, is another dominant distribution channel in this market.
Regional Outlook and Trend Analysis
North America rose as the biggest market in 2017 and is likewise anticipated that would be the quickest developing territorial fragment over the conjecture time frame inferable from an expansion in the quantity of standard retailers, increasing disposable income, expanding health concerns, and switching inclinations toward safe beverages. Europe represented roughly % of the market in 2017 attributable to the early acknowledgment of soda products and the rise of emerging economies. Enforcement of sugar taxes is foreseen to pose a limitation for this product in the region.
Competitive Insights
Some of the leading players in the market are Crooked Beverage Co, Wild Poppy Company, The Coca-Cola Company, Appalachian Brewing Co, The Original Craft Soda Company, Reed's, SIPP eco beverage co and Jones Soda. Numerous leading players, for example, The Coca-Cola Company and PepsiCo are undertaking the online business channel attributable to the adoption of cell phones and improvement in technology. Many craft soda producers are executing retail extension, which is foreseen to boost dispersion channels territorially.
The Craft soda Market is segmented as follows-
By product Type:
By Target Consumer:
By Distribution Channel:
By Region
Some of the key questions answered by the report are:
Market Classification
Table of Contents
1. Introduction
1.1. Report Description
1.2. Research Methodology
1.2.1. Secondary Research
1.2.2. Primary Research
2. Executive Summary
2.1. Key Highlights
3. Market Overview
3.1. Introduction
3.1.1. Market Definition
3.1.2. Market Segmentation
3.2. Market Dynamics
3.2.1. Drivers
3.2.1.1. Growing distribution by retailers
3.2.1.2. Increase in packaging & labeling technologies
3.2.2. Restraints
3.2.2.1. Absence of consumer awareness toward organic products
3.2.3. Opportunities
4. Craft Soda Market, By Product Type
4.1. Introduction
4.2. Craft Soda Market Assessment and Forecast, By Product Type, 2017-2023
4.3. Organic
4.3.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
4.4. Natural
4.4.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
5. Craft Soda Market, By Target Consumer
5.1. Introduction
5.2. Craft Soda Market Assessment and Forecast, By Target Consumer, 2017-2023
5.3. Young Adults
5.3.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
5.4. Teenagers
5.4.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
5.5. Middle-Aged Adults
5.5.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
6. Craft Soda Market, By Distribution Channel
6.1. Introduction
6.2. Craft Soda Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
6.3. Food Service & Drinking Places
6.3.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
6.4. Online Stores
6.4.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
6.5. Supermarkets & Hypermarkets
6.5.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
6.6. Convenience & Specialty Stores
6.6.1. Market Assessment and Forecast, By Region, 2017-2023 ($Million)
7. Craft Soda Market, By Region
7.1. Introduction
7.2. Craft Soda Market Assessment and Forecast, By Region, 2017-2023 ($Million)
7.3. North America
7.3.1. Market Assessment and Forecast, By Country, 2017-2023 ($Million)
7.3.2. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.3.3. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.3.4. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.3.5. U.S.
7.3.5.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.3.5.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.3.5.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.3.6. Canada
7.3.6.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.3.6.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.3.6.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.3.7. Mexico
7.3.7.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.3.7.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.3.7.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4. Europe
7.4.1. Market Assessment and Forecast, By Country, 2017-2023 ($Million)
7.4.2. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.3. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.4.4. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4.5. Germany
7.4.5.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.5.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.4.5.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4.6. France
7.4.6.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.6.2. Market Assessment and Forecast, By Target Consumers, 2017-2023 ($Million)
7.4.6.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4.7. UK
7.4.7.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.7.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.4.7.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4.8. Italy
7.4.8.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.8.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.4.8.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4.9. Spain
7.4.9.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.9.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.4.9.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.4.10. Rest of Europe
7.4.10.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.4.10.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.4.10.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5. Asia-Pacific
7.5.1. Market Assessment and Forecast, By Country, 2017-2023 ($Million)
7.5.2. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.3. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.4. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5.5. Japan
7.5.5.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.5.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.5.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5.6. China
7.5.6.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.6.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.6.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5.7. Australia
7.5.7.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.7.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.7.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5.8. India
7.5.8.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.8.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.8.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5.9. South Korea
7.5.9.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.9.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.9.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.5.10. Rest of Asia-Pacific
7.5.10.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.5.10.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.5.10.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6. Rest of the World
7.6.1. Market Assessment and Forecast, By Country, 2017-2023 ($Million)
7.6.2. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.3. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.4. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6.5. Brazil
7.6.5.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.5.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.5.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6.6. Turkey
7.6.6.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.6.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.6.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6.7. Saudi Arabia
7.6.7.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.7.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.7.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6.8. South Africa
7.6.8.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.8.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.8.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6.9. United Arab Emirates
7.6.9.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.9.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.9.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
7.6.10. Others
7.6.10.1. Market Assessment and Forecast, By Product Type, 2017-2023 ($Million)
7.6.10.2. Market Assessment and Forecast, By Target Consumer, 2017-2023 ($Million)
7.6.10.3. Market Assessment and Forecast, By Distribution Channel, 2017-2023 ($Million)
8. Company Profiles
8.1. PepsiCo, Inc.
8.1.1. Business Overview
8.1.2. Product Portfolio
8.1.3. Key Financial
8.1.4. Strategic Developments
8.2. Boylan Bottling Co.
8.2.1. Business Overview
8.2.2. Product Portfolio
8.2.3. Strategic Developments
8.3. Appalachian Brewing Co.
8.3.1. Business Overview
8.3.2. Product Portfolio
8.3.3. Strategic Developments
8.4. SIPP eco beverage co., Inc.
8.4.1. Business Overview
8.4.2. Product Portfolio
8.4.3. Strategic Developments
8.5. The Coca-Cola Company
8.5.1. Business Overview
8.5.2. Product Portfolio
8.5.3. Strategic Developments
8.6. Reed’s Inc.
8.6.1. Business Overview
8.6.2. Product Portfolio
8.6.3. Key Financial
8.6.4. Strategic Developments
8.7. Wild Poppy Company
8.7.1. Business Overview
8.7.2. Product Portfolio
8.7.3. Strategic Developments
8.8. Jones Soda Co.
8.8.1. Business Overview
8.8.2. Product Portfolio
8.8.3. Strategic Developments
List of Tables
Table: Craft Soda Market, By Product Type ($Million), 2017-2023
Table: Organic Market, By Region ($Million), 2017-2023
Table: Natural Market, By Region ($Million), 2017-2023
Table: Craft Soda Market, By Target Consumer ($Million), 2017-2023
Table: Young Adults Market, By Region ($Million), 2017-2023
Table: Teenagers Market, By Region ($Million), 2017-2023
Table: Middle-Aged Adults Market, By Region ($Million), 2017-2023
Table: Craft Soda Market, By Distribution Channel ($Million), 2017-2023
Table: Food Service & Drinking Places Market, By Region ($Million), 2017-2023
Table: Online Stores Market, By Region ($Million), 2017-2023
Table: Supermarkets & Hypermarkets Market, By Region ($Million), 2017-2023
Table: Convenience & Specialty Stores Market, By Region ($Million), 2017-2023
Table: Craft Soda Market, By Region ($Million), 2017-2023
Table: North America Craft Soda Market, By Country, 2017-2023 ($Million)
Table: North America Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: North America Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: North America Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: U.S. Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: U.S. Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: U.S. Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Canada Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Canada Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Canada Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Mexico Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Mexico Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Mexico Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Europe Craft Soda Market, By Country, 2017-2023 ($Million)
Table: Europe Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Europe Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Europe Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Germany Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Germany Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Germany Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: France Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: France Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: France Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: UK Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: UK Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: UK Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Italy Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Italy Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Italy Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Spain Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Spain Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Spain Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Rest of Europe Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Rest of Europe Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Rest of Europe Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Asia-Pacific Craft Soda Market, By Country, 2017-2023 ($Million)
Table: Asia-Pacific Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Asia-Pacific Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Asia-Pacific Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Japan Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Japan Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Japan Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: China Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: China Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: China Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Australia Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Australia Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Australia Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: India Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: India Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: India Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: South Korea Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: South Korea Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: South Korea Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Rest of Asia-Pacific Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Rest of Asia-Pacific Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Rest of Asia-Pacific Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Rest of the World Craft Soda Market, By Country, 2017-2023 ($Million)
Table: Rest of the World Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Rest of the World Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Rest of the World Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Brazil Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Brazil Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Brazil Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Turkey Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Turkey Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Turkey Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Saudi Arabia Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Saudi Arabia Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Saudi Arabia Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: South Africa Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: South Africa Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: South Africa Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: United Arab Emirates Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: United Arab Emirates Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: United Arab Emirates Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: Others Craft Soda Market, By Product Type, 2017-2023 ($Million)
Table: Others Craft Soda Market, By Target Consumer, 2017-2023 ($Million)
Table: Others Craft Soda Market, By Distribution Channel, 2017-2023 ($Million)
Table: PepsiCo, Inc.: Key Strategic Developments, 2017-2017
Table: Boylan Bottling Co.: Key Strategic Developments, 2017-2017
Table: Appalachian Brewing Co.: Key Strategic Developments, 2017-2017
Table: SIPP eco beverage co., Inc.: Key Strategic Developments, 2017-2017
Table: The Coca-Cola Company: Key Strategic Developments, 2017-2017
Table: Reed’s Inc.: Key Strategic Developments, 2017-2017
Table: Wild Poppy Company: Key Strategic Developments, 2017-2017
Table: Jones Soda Co.: Key Strategic Developments, 2017-2017
List of Figures
Figure: Craft Soda Market Share, By Product Type, 2017 & 2023 ($Million)
Figure: Craft Soda Market, By Target Consumer, 2017 & 2023 ($Million)
Figure: Craft Soda Market, By Distribution Channel, 2017 & 2023 ($Million)
Figure 4.Craft Soda Market, By Region, 2017, ($Million)
Figure: PepsiCo, Inc.: Net Revenues, 2017-2017 ($Million)
Figure: PepsiCo, Inc.: Net Revenue Share, By Segment, 2017
Figure: PepsiCo, Inc.: Net Revenue Share, By Geography, 2017
Research Methodology
We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.
Data Mining
Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.
Data Collection Matrix
Data Collection Matrix |
Supply Side |
Demand Side |
Primary Data Sources |
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Secondary Data Sources |
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Market Modeling and Forecasting
We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.
We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.
Data Validation
We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.
Data Triangulation
Industry Analysis
Qualitative Data |
Quantitative Data (2017-2025) |
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