Published On : January 2018 Pages : 87 Category: Personal Care & Cosmetics Report Code : CG01460
Industry Outlook and Trend Analysis
The global Laundry Detergent market was worth USD billion in 2017 and is expected to reach approximately USD billion by 2023, while registering itself at a compound annual growth rate (CAGR) of % during the forecast period. The growing infiltration of washing machines in the emerging economies is probably going to be a key driver for request over the estimate time frame. Besides, advancements in technology are additionally prone to boost the development. The growing requirement for the product in the United States is ruled by developing prevalence of liquid products. The United States has seen significant development in the usage of liquid product over powder stock. Nonetheless, concerns in regards to the safety of children consuming these products poses a restriction to development of the market. Additionally, the increasing prominence of e-commerce is anticipated to be the major factor boosting product development, particularly among the working-class because of convenient availability.
Product Outlook and Trend Analysis
Powder section in the business is foreseen to command the market over the figure time frame in numerous districts, for example, India, Brazil and China. Powder detergent is encountering steady growth in emerging countries as consumer in the region demand products that are economical. Liquid products are probably going to develop at a higher rate in contrast with powder products attributable to the huge scale implementation of the previous in North America and European detergent market. The usage of liquid detergent when compared with powder provides comfort to the consumer. The rising demand liquid products in developing countries and availability of powder products are foreseen to pose limitations to the development over the conjecture time frame.
Application Outlook and Trend Analysis
Household section is foreseen to rule the business over the gauge time frame. The rising demand of washing machines in emerging economies is anticipated to boost development over the anticipated period. Various merchants are endeavoring to extend their impression by building up production facilities in emerging economies having gigantic potential on the basis of revenue. Institutional or industrial portion is foreseen to develop at a consistent rate over the gauge period. Industrial detergents are useful for cleaning in different ventures including rubber, hospitals, textiles, housekeeping, engineering, paper, hospitality, rubber, railways, and others.
Regional Outlook and Trend Analysis
Asia Pacific is foreseen to dominate the laundry detergents market. The region represented a growth of % in 2017 and is anticipated to encounter significant development in the upcoming years. Detergent brands like Surf, Rin and Wheel that are owned by Unilever witnessed declining sales in 2017 due to the emergence of regional brands in rural India. Furthermore, increasing population in China is one of the factors that boost the development in of the market.
Competitive Insights
The leading players in the market are Church & Dwight, Henkel, P&G, The Clorox Company and Unilever. The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry. The open innovation program launched by Unilever enables various companies to make sustainable products.
The Laundry Detergent Market is segmented as follows-
By Product:
By Application:
By Region
Some of the key questions answered by the report are:
Market Classification
Table of Contents
1. Introduction
1.1. Report Description
1.2. Research Methodology
2. Executive Summary
2.1. Key Highlights
3. Market Overview
3.1. Introduction
3.1.1. Market Definition
3.1.2. Market Segmentation
3.2. Market Dynamics
3.2.1. Drivers
3.2.1.1. Increasing Popularity of Liquid Products
3.2.2. Restraints
3.2.2.1. Stringent Government Regulations
3.2.3. Opportunities
3.2.3.1. Emerging Markets to Offer Lucrative Growth Opportunities
4. Laundry Detergent Market, By Product
4.1. Introduction
4.2. Laundry Detergent Market Assessment and Forecast, By Product,2017-2023
4.3. Powder detergents
4.3.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
4.4. Liquid detergents
4.4.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
4.5. Fabric softeners
4.5.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
4.6. Detergent tablets
4.6.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
4.7. Other Products
4.7.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
5. Laundry Detergent Market, By Application
5.1. Introduction
5.2. The Laundry Detergent Market Assessment and Forecast, By Application, 2017-2023
5.3. Household
5.3.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
5.4. Industrial or Institutional
5.4.1. Market Assessment and Forecast, By Region, 2017-2023 ($ Million)
6. Laundry Detergent Market, By Region
6.1. Introduction
6.2. Laundry Detergent Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.3. Laundry Detergent Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.4. North America
6.4.1. Market Assessment and Forecast, By Country, 2017-2023 ($ Million)
6.4.2. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.4.3. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.4.4. U.S.
6.4.4.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.4.4.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.4.5. Canada
6.4.5.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.4.5.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.4.6. Mexico
6.4.6.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.4.6.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5. Europe
6.5.1. Market Assessment and Forecast, By Country, 2017-2023 ($ Million)
6.5.2. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.3. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5.4. Germany
6.5.4.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.4.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5.5. France
6.5.5.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.5.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5.6. UK
6.5.6.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.6.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5.7. Italy
6.5.7.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.7.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5.8. Spain
6.5.8.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.8.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.5.9. Rest of Europe
6.5.9.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.5.9.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6. Asia-Pacific
6.6.1. Market Assessment and Forecast, By Country, 2017-2023 ($ Million)
6.6.2. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.3. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6.4. Japan
6.6.4.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.4.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6.5. China
6.6.5.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.5.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6.6. Australia
6.6.6.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.6.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6.7. India
6.6.7.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.7.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6.8. South Korea
6.6.8.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.8.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.6.9. Rest of Asia-Pacific
6.6.9.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.6.9.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7. Rest of the World
6.7.1. Market Assessment and Forecast, By Country, 2017-2023 ($ Million)
6.7.2. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.3. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7.4. Brazil
6.7.4.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.4.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7.5. Turkey
6.7.5.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.5.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7.6. Saudi Arabia
6.7.6.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.6.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7.7. South Africa
6.7.7.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.7.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7.8. United Arab Emirates
6.7.8.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.8.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
6.7.9. Others
6.7.9.1. Market Assessment and Forecast, By Product,2017-2023 ($ Million)
6.7.9.2. Market Assessment and Forecast, By Application, 2017-2023 ($ Million)
7. Company Profiles
7.1. Unilever
7.1.1. Business Overview
7.1.2. ProductPortfolio
7.1.3. Key Financials
7.1.4. Strategic Developments
7.2. Henkel AG & Co. KGaA
7.2.1. Business Overview
7.2.2. Product Portfolio
7.2.3. Key Financials
7.2.4. Strategic Developments
7.3. Church & Dwight Co., Inc.
7.3.1. Business Overview
7.3.2. Product Portfolio
7.3.3. Key Financials
7.3.4. Strategic Developments
7.4. Procter & Gamble
7.4.1. Business Overview
7.4.2. Product Portfolio
7.4.3. Strategic Developments
7.5. Lion Corporation
7.5.1. Business Overview
7.5.2. Product Portfolio
7.5.3. Strategic Developments
7.6. Kao Corporation
7.6.1. Business Overview
7.6.2. ProductPortfolio
7.6.3. Strategic Developments
7.7. Method products, pbc.
7.7.1. Business Overview
7.7.2. ProductPortfolio
7.7.3. Strategic Developments
List of Tables
Table: Global Laundry Detergent Market, By Product, 2017-2023 ($ Million)
Table: Powder detergents Market, By Region, 2017-2023 ($ Million)
Table: Liquid detergents Market, By Region, 2017-2023 ($ Million)
Table: Fabric softeners Market, By Region, 2017-2023 ($ Million)
Table: Detergent tablets Market, By Region, 2017-2023 ($ Million)
Table: Other Products Market, By Region, 2017-2023 ($ Million)
Table: Global Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Household Market, By Region, 2017-2023 ($ Million)
Table: Industrial or Institutional Market, By Region, 2017-2023 ($ Million)
Table: North America Laundry Detergent Market, By Country, 2017-2023 ($ Million)
Table: North America Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: North America Laundry Detergent Market, By Application,2017-2023 ($ Million)
Table: U.S. Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: U.S. Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Canada Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Canada Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Mexico Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Mexico Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Europe Laundry Detergent Market, By Country, 2017-2023 ($ Million)
Table: Europe Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Europe Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Germany Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Germany Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: France Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: France Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: UK Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: UK Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Italy Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Italy Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Spain Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Spain Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Rest of Europe Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Rest of Europe Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Asia-Pacific Laundry Detergent Market, By Country, 2017-2023 ($ Million)
Table: Asia-Pacific Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Asia-Pacific Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Japan Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Japan Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: China Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: China Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Australia Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Australia Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: India Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: India Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: South Korea Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: South Korea Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Rest of Asia-Pacific Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Rest of Asia-Pacific Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Rest of the World Laundry Detergent Market, By Country, 2017-2023 ($ Million)
Table: Rest of the World Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Rest of the World Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Brazil Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Brazil Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Turkey Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Turkey Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Saudi Arabia Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Saudi Arabia Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: South Africa Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: South Africa Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: United Arab Emirates Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: United Arab Emirates Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Others Laundry Detergent Market, By Product,2017-2023 ($ Million)
Table: Others Laundry Detergent Market, By Application, 2017-2023 ($ Million)
Table: Unilever: Key Strategic Developments, 2017-2017
Table: Henkel AG & Co. KGaA: Key Strategic Developments, 2017-2017
Table: Church & Dwight Co., Inc.: Key Strategic Developments, 2017-2017
Table: Procter & Gamble: Key Strategic Developments, 2017-2017
Table: Lion Corporation: Key Strategic Developments, 2017-2017
Table: Kao Corporation: Key Strategic Developments, 2017-2017
Table: Method products, pbc: Key Strategic Developments, 2017-2017
List of Figures
Figure: Global Laundry Detergent Market Share, By Product, 2017 & 2023
Figure: Global Laundry Detergent Market, By Application, 2017 & 2023 ($Million)
Figure: Global Laundry Detergent Market, By Region, 2017 & 2023 ($Million)
Figure: Unilever: Net Revenues, 2017-2017 ($Million)
Figure: Unilever: Net Revenue Share, By Segment, 2017
Figure: Unilever: Net Revenue Share, By Geography, 2017
Figure: Henkel AG & Co. KGaA: Net Revenues, 2017-2017 ($Million)
Figure: Henkel AG & Co. KGaA: Net Revenue Share, By Segment, 2017
Figure: Henkel AG & Co. KGaA: Net Revenue Share, By Geography, 2017
Figure: Church & Dwight Co., Inc.: Net Revenues, 2017-2017 ($Million)
Figure: Church & Dwight Co., Inc.: Net Revenue Share, By Segment, 2017
Figure: Church & Dwight Co., Inc.: Net Revenue Share, By Geography, 2017
Research Methodology
We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.
Data Mining
Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.
Data Collection Matrix
Data Collection Matrix |
Supply Side |
Demand Side |
Primary Data Sources |
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Secondary Data Sources |
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Market Modeling and Forecasting
We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.
We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.
Data Validation
We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.
Data Triangulation
Industry Analysis
Qualitative Data |
Quantitative Data (2017-2025) |
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