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Mobile Marketing Market by Type, Solution, End User, Key Players and Regions - Global Industry Analysis & Forecast to 2027

Published On : August 2022 Pages : 135 Category: Information & Communication Technology Report Code : IC0817466

SEGMENTS & REGIONS:

  • Regions: North America, Europe, Asia- Pacific, Latin America, Middle East & Africa

The global Mobile Marketing Market is valued at USD XX billion in 2021 and is projected to reach USD XX billion by the end of 2027, growing at a CAGR of XX% during the period 2022 to 2027.

The report exhibit detail coverage of Mobile Marketing industry and market trends. The report also analyses present and past market values to forecast potential market through the forecast period between 2017-2022. This research study of Mobile Marketing Market involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.

In addition, the report provides insight into main drivers, challenges, opportunities and risk of the market and strategies of suppliers. Key players are profiled as well. Overall, this report covers the historical situation, present status and the future prospects of the global Mobile Marketing Market for 2017-2027.

Crystal Market Research envisions that the span of the Mobile Marketing Market will develop amid the estimated time frame as the Compound Annual Growth Rate boosts significantly. The objective of the market research report is the current status of the market and in accordance classifies it into a few portions. The report takes into consideration the prime market players in every area from over the globe.

Our research study analyses the size of the global market of Mobile Marketing in primary regions such as North America, South America, Middle East & Africa, Asia Pacific and Europe. It also classifies the Mobile Marketing Market by key manufacturers, region, type and application. Furthermore, this study examines in the status of the market, market share, future trends, growth rate, competitive landscape, opportunities, market driving factors and restraints, and challenges.

To stay updated with the latest technology and functions of the industry, Crystal Market Research regularly performs interviews with several industry experts and visits for its expert research analysts. The data sources include but not limited to reports of company’s, international organizations and governments, MMI market surveys, and related industry news.

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2017 to 2027. This report has segmented the Mobile Marketing Market on the basis of fabric, product, application, and region:

Competitive Analysis                    

The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry.

  • IBM Corporation
  • Alphabet Inc. (Google)
  • InMobi
  • Millennial Media
  • Marketo (Adobe Inc.)
  • Amobee Inc.
  • Flurry Inc.
  • Salesforce.com Inc.
  • Oracle Corp.
  • Chartboost Inc.
  • SAS Institute Inc.

By Type

  • Large Enterprises
  • Small & Medium Enterprises

By Solution

  • Mobile Web
  • SMS
  • Location-Based Marketing
  • In-App Messages
  • Push Notifications
  • QR Codes
  • MMS
  • Others

By End User

  • Retail
  • Media & Entertainment
  • Travel
  • Automotive
  • Healthcare
  • IT & Telecom
  • BFSI
  • Others

By Region

  • North America (US, Canada,Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Mexico, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Turkey, Rest of MEA)

Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2027

Some of the key questions answered by the report are:

  • What was the market size in 2017 and forecast from 2022 to 2027?
  • What will be the industry market growth from 2017 to 2027?
  • What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
  • What are the major segments leading the market growth and why?
  • Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?

Table of Contents

1.     Introduction

1.1.  Report Description

1.2.  Research Methodology

1.2.1.     Data Mining

1.2.2.     Market Modeling and Forecasting

1.2.3.     Data Validation

1.2.4.     Industry Analysis

2.     Market Dashboard

3.     Market Overview

3.1.  Introduction

3.1.1.     Market Definition

3.1.2.     Market Segmentation

3.2.  Market Dynamics

3.2.1.     Drivers

3.2.2.     Restraints

3.2.3.     Opportunities

3.2.4.     Challenges

4.     Mobile Marketing Market, By Type

4.1.  Introduction

4.2.  Mobile Marketing Market and Market Growth Rate By Type (2017-2022)

4.3.  Large Enterprises

4.3.1.     Global Large Enterprises Market and Growth Rate (2017-2022)

4.4.  Small & Medium Enterprises

4.4.1.     Global Small & Medium Enterprises Market and Growth Rate (2017-2022)

5.     Mobile Marketing Market, By Solution

5.1.  Introduction

5.2.  Mobile Marketing Market and Market Growth Rate By Solution (2017-2022)

5.3.  Mobile Web

5.3.1.     Global Mobile Web Market and Growth Rate (2017-2022)

5.4.  SMS

5.4.1.     Global SMS Market and Growth Rate (2017-2022)

5.5.  Location-Based Marketing

5.5.1.     Global Location-Based Marketing Market and Growth Rate (2017-2022)

5.6.  In-App Messages

5.6.1.     Global In-App Messages Market and Growth Rate (2017-2022)

5.7.  Push Notifications

5.7.1.     Global Push Notifications Market and Growth Rate (2017-2022)

5.8.  QR Codes

5.8.1.     Global QR Codes Market and Growth Rate (2017-2022)

5.9.  MMS

5.9.1.     Global MMS Market and Growth Rate (2017-2022)

5.10.  Others

5.10.1.     Global Others Market and Growth Rate (2017-2022)

6.     Mobile Marketing Market, By End User

6.1.  Introduction

6.2.  Mobile Marketing Market and Market Growth Rate By End User (2017-2022)

6.3.  Retail

6.3.1.     Global Retail Market and Growth Rate (2017-2022)

6.4.  Media & Entertainment

6.4.1.     Global Media & Entertainment Market and Growth Rate (2017-2022)

6.5.  Travel

6.5.1.     Global Travel Market and Growth Rate (2017-2022)

6.6.  Automotive

6.6.1.     Global Automotive Market and Growth Rate (2017-2022)

6.7.  Healthcare

6.7.1.     Global Healthcare Market and Growth Rate (2017-2022)

6.8.  IT & Telecom

6.8.1.     Global IT & Telecom Market and Growth Rate (2017-2022)

6.9.  BFSI

6.9.1.     Global BFSI Market and Growth Rate (2017-2022)

6.10.  Others

6.10.1.     Global Others Market and Growth Rate (2017-2022)

7.     Mobile Marketing Market, By Region

7.1.  Introduction

7.2.  Mobile Marketing Market and Growth Rate By Regions

7.2  North America

7.2.1.     North America Mobile Marketing Market and Growth Rate (2017-2022))

7.2.2.     North America Mobile Marketing Market By Type (2017-2022)

7.2.3.     North America Mobile Marketing Market By Solution (2017-2022)

7.2.4.     North America Mobile Marketing Market By End User (2017-2022)

7.2.5.     North America Mobile Marketing Market By Country (2017-2022)

7.2.6.     United States

7.2.6.1.United States Mobile Marketing Market and Growth Rate (2017-2022)

7.2.6.2.United States Mobile Marketing Market By Type (2017-2022)

7.2.6.3.United States Mobile Marketing Market By Solution (2017-2022)

7.2.6.4.United States Mobile Marketing Market By End User (2017-2022)

7.2.7.     Canada

7.2.7.1.Canada Mobile Marketing Market and Growth Rate (2017-2022)

7.2.7.2.Canada Mobile Marketing Market By Type (2017-2022)

7.2.7.3.Canada Mobile Marketing Market By Solution (2017-2022)

7.2.7.4.Canada Mobile Marketing Market By End User (2017-2022)

7.3  Europe

7.3.1.     Europe Mobile Marketing Market and Growth Rate (2017-2022))

7.3.2.     Europe Mobile Marketing Market By Type (2017-2022)

7.3.3.     Europe Mobile Marketing Market By Solution (2017-2022)

7.3.4.     Europe Mobile Marketing Market By End User (2017-2022)

7.3.5.     Europe Mobile Marketing Market By Country (2017-2022)

7.3.6.     Germany

7.3.6.1.Germany Mobile Marketing Market and Growth Rate (2017-2022)

7.3.6.2.Germany Mobile Marketing Market By Type (2017-2022)

7.3.6.3.Germany Mobile Marketing Market By Solution (2017-2022)

7.3.6.4.Germany Mobile Marketing Market By End User (2017-2022)

7.3.7.     France

7.3.7.1.France Mobile Marketing Market and Growth Rate (2017-2022)

7.3.7.2.France Mobile Marketing Market By Type (2017-2022)

7.3.7.3.France Mobile Marketing Market By Solution (2017-2022)

7.3.7.4.France Mobile Marketing Market By End User (2017-2022)

7.3.8.     UK

7.3.8.1.UK Mobile Marketing Market and Growth Rate (2017-2022)

7.3.8.2.UK Mobile Marketing Market By Type (2017-2022)

7.3.8.3.UK Mobile Marketing Market By Solution (2017-2022)

7.3.8.4.UK Mobile Marketing Market By End User (2017-2022)

7.3.9.     Russia

7.3.9.1.Russia Mobile Marketing Market and Growth Rate (2017-2022)

7.3.9.2.Russia Mobile Marketing Market By Type (2017-2022)

7.3.9.3.Russia Mobile Marketing Market By Solution (2017-2022)

7.3.9.4.Russia Mobile Marketing Market By End User (2017-2022)

7.3.10.     Italy

7.3.10.1.Italy Mobile Marketing Market and Growth Rate (2017-2022)

7.3.10.2.Italy Mobile Marketing Market By Type (2017-2022)

7.3.10.3.Italy Mobile Marketing Market By Solution (2017-2022)

7.3.10.4.Italy Mobile Marketing Market By End User (2017-2022)

7.3.11.     Rest of Europe

7.3.11.1.Rest of Europe Mobile Marketing Market and Growth Rate (2017-2022)

7.3.11.2.Rest of Europe Mobile Marketing Market By Type (2017-2022)

7.3.11.3.Rest of Europe Mobile Marketing Market By Solution (2017-2022)

7.3.11.4.Rest of Europe Mobile Marketing Market By End User (2017-2022)

7.4  Asia-Pacific

7.4.1.     Asia-Pacific Mobile Marketing Market and Growth Rate (2017-2022))

7.4.2.     Asia-Pacific Mobile Marketing Market By Type (2017-2022)

7.4.3.     Asia-Pacific Mobile Marketing Market By Solution (2017-2022)

7.4.4.     Asia-Pacific Mobile Marketing Market By End User (2017-2022)

7.4.5.     Asia-Pacific Mobile Marketing Market By Country (2017-2022)

7.4.6.     China

7.4.6.1.China Mobile Marketing Market and Growth Rate (2017-2022)

7.4.6.2.China Mobile Marketing Market By Type (2017-2022)

7.4.6.3.China Mobile Marketing Market By Solution (2017-2022)

7.4.6.4.China Mobile Marketing Market By End User (2017-2022)

7.4.7.     Japan

7.4.7.1.Japan Mobile Marketing Market and Growth Rate (2017-2022)

7.4.7.2.Japan Mobile Marketing Market By Type (2017-2022)

7.4.7.3.Japan Mobile Marketing Market By Solution (2017-2022)

7.4.7.4.Japan Mobile Marketing Market By End User (2017-2022)

7.4.8.     Korea

7.4.8.1.Korea Mobile Marketing Market and Growth Rate (2017-2022)

7.4.8.2.Korea Mobile Marketing Market By Type (2017-2022)

7.4.8.3.Korea Mobile Marketing Market By Solution (2017-2022)

7.4.8.4.Korea Mobile Marketing Market By End User (2017-2022)

7.4.9.     India

7.4.9.1.India Mobile Marketing Market and Growth Rate (2017-2022)

7.4.9.2.India Mobile Marketing Market By Type (2017-2022)

7.4.9.3.India Mobile Marketing Market By Solution (2017-2022)

7.4.9.4.India Mobile Marketing Market By End User (2017-2022)

7.4.10.     Southeast Asia

7.4.10.1.Southeast Asia Mobile Marketing Market and Growth Rate (2017-2022)

7.4.10.2.Southeast Asia Mobile Marketing Market By Type (2017-2022)

7.4.10.3.Southeast Asia Mobile Marketing Market By Solution (2017-2022)

7.4.10.4.Southeast Asia Mobile Marketing Market By End User (2017-2022)

7.4.11.     Rest of Asia-Pacific

7.4.11.1.Rest of Asia-Pacific Mobile Marketing Market and Growth Rate (2017-2022)

7.4.11.2.Rest of Asia-Pacific Mobile Marketing Market By Type (2017-2022)

7.4.11.3.Rest of Asia-Pacific Mobile Marketing Market By Solution (2017-2022)

7.4.11.4.Rest of Asia-Pacific Mobile Marketing Market By End User (2017-2022)

7.5  South America

7.5.1.     South America Mobile Marketing Market and Growth Rate (2017-2022))

7.5.2.     South America Mobile Marketing Market By Type (2017-2022)

7.5.3.     South America Mobile Marketing Market By Solution (2017-2022)

7.5.4.     South America Mobile Marketing Market By End User (2017-2022)

7.5.5.     South America Mobile Marketing Market By Country (2017-2022)

7.5.6.     Brazil

7.5.6.1.Brazil Mobile Marketing Market and Growth Rate (2017-2022)

7.5.6.2.Brazil Mobile Marketing Market By Type (2017-2022)

7.5.6.3.Brazil Mobile Marketing Market By Solution (2017-2022)

7.5.6.4.Brazil Mobile Marketing Market By End User (2017-2022)

7.5.7.     Mexico

7.5.7.1.Mexico Mobile Marketing Market and Growth Rate (2017-2022)

7.5.7.2.Mexico Mobile Marketing Market By Type (2017-2022)

7.5.7.3.Mexico Mobile Marketing Market By Solution (2017-2022)

7.5.7.4.Mexico Mobile Marketing Market By End User (2017-2022)

7.5.8.     Columbia

7.5.8.1.Columbia Mobile Marketing Market and Growth Rate (2017-2022)

7.5.8.2.Columbia Mobile Marketing Market By Type (2017-2022)

7.5.8.3.Columbia Mobile Marketing Market By Solution (2017-2022)

7.5.8.4.Columbia Mobile Marketing Market By End User (2017-2022)

7.5.9.     Rest of South America

7.5.9.1.Rest of South America Mobile Marketing Market and Growth Rate (2017-2022)

7.5.9.2.Rest of South America Mobile Marketing Market By Type (2017-2022)

7.5.9.3.Rest of South America Mobile Marketing Market By Solution (2017-2022)

7.5.9.4.Rest of South America Mobile Marketing Market By End User (2017-2022)

7.6  Middle East and Africa

7.6.1.     Middle East and Africa Mobile Marketing Market and Growth Rate (2017-2022))

7.6.2.     Middle East and Africa Mobile Marketing Market By Type (2017-2022)

7.6.3.     Middle East and Africa Mobile Marketing Market By Solution (2017-2022)

7.6.4.     Middle East and Africa Mobile Marketing Market By End User (2017-2022)

7.6.5.     Middle East and Africa Mobile Marketing Market By Country (2017-2022)

7.6.6.     Saudi Arabia

7.6.6.1.Saudi Arabia Mobile Marketing Market and Growth Rate (2017-2022)

7.6.6.2.Saudi Arabia Mobile Marketing Market By Type (2017-2022)

7.6.6.3.Saudi Arabia Mobile Marketing Market By Solution (2017-2022)

7.6.6.4.Saudi Arabia Mobile Marketing Market By End User (2017-2022)

7.6.7.     United Arab Emirates

7.6.7.1.United Arab Emirates Mobile Marketing Market and Growth Rate (2017-2022)

7.6.7.2.United Arab Emirates Mobile Marketing Market By Type (2017-2022)

7.6.7.3.United Arab Emirates Mobile Marketing Market By Solution (2017-2022)

7.6.7.4.United Arab Emirates Mobile Marketing Market By End User (2017-2022)

7.6.8.     South Africa

7.6.8.1.South Africa Mobile Marketing Market and Growth Rate (2017-2022)

7.6.8.2.South Africa Mobile Marketing Market By Type (2017-2022)

7.6.8.3.South Africa Mobile Marketing Market By Solution (2017-2022)

7.6.8.4.South Africa Mobile Marketing Market By End User (2017-2022)

7.6.9.     Rest of Middle East and Africa

7.6.9.1.Rest of Middle East and Africa Mobile Marketing Market and Growth Rate (2017-2022)

7.6.9.2.Rest of Middle East and Africa Mobile Marketing Market By Type (2017-2022)

7.6.9.3.Rest of Middle East and Africa Mobile Marketing Market By Solution (2017-2022)

7.6.9.4.Rest of Middle East and Africa Mobile Marketing Market By End User (2017-2022)

8.     Company Profiles

8.1.  IBM Corporation

8.1.1.     Business Overview

8.1.2.     Service Portfolio

8.1.3.     Strategic Developments

8.1.4.     Financial Overview

8.2.  Alphabet Inc. (Google)

8.2.1.     Business Overview

8.2.2.     Service Portfolio

8.2.3.     Strategic Developments

8.2.4.     Financial Overview

8.3.  InMobi

8.3.1.     Business Overview

8.3.2.     Service Portfolio

8.3.3.     Strategic Developments

8.3.4.     Financial Overview

8.4.  Millennial Media

8.4.1.     Business Overview

8.4.2.     Service Portfolio

8.4.3.     Strategic Developments

8.4.4.     Financial Overview

8.5.  Marketo (Adobe Inc.)

8.5.1.     Business Overview

8.5.2.     Service Portfolio

8.5.3.     Strategic Developments

8.5.4.     Financial Overview

8.6.  Amobee Inc.

8.6.1.     Business Overview

8.6.2.     Service Portfolio

8.6.3.     Strategic Developments

8.6.4.     Financial Overview

8.7.  Flurry Inc.

8.7.1.     Business Overview

8.7.2.     Service Portfolio

8.7.3.     Strategic Developments

8.7.4.     Financial Overview

8.8.  Salesforce.com Inc.

8.8.1.     Business Overview

8.8.2.     Service Portfolio

8.8.3.     Strategic Developments

8.8.4.     Financial Overview

8.9.  Oracle Corp.

8.9.1.     Business Overview

8.9.2.     Service Portfolio

8.9.3.     Strategic Developments

8.9.4.     Financial Overview

8.10.  Chartboost Inc.

8.10.1.     Business Overview

8.10.2.     Service Portfolio

8.10.3.     Strategic Developments

8.10.4.     Financial Overview

8.11.  SAS Institute Inc.

8.11.1.     Business Overview

8.11.2.     Service Portfolio

8.11.3.     Strategic Developments

8.11.4.     Financial Overview

Research Methodology

We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.

Data Mining

Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.

Data Collection Matrix

Data Collection Matrix

Supply Side

Demand Side

Primary Data Sources
  • Manufacturers
  • Distributors & Wholesalers
  • GPOs
  • Physicians/Specialist
  • Healthcare Providers
  • Consumers

Secondary Data Sources
  • Annual Reports/SEC Filings/ Investor Presentations/ Press Releases
  • Government/Associations Publications
  • Case Studies
  • Reference Customers

 

Market Modeling and Forecasting

We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.

  • Epidemiology-based Forecasting Model: This method uses epidemiology data gathered through various publications and from physicians to estimate population of patients, flow of treatment of individual disease and therapies. The data collected through this method includes statics on incidence of disease, population suffering from disease, and treatment population. This method is used to understand:
  • Number of patients for particular device or medical procedure and
  • Repeated use of particular device depending on health and condition of patient
  • Capital-based Forecasting Model: This method of forecasting is based on number of replacements, installed-based and new sales of capital equipment used in various healthcare and diagnostic centers. These three parameters are calculated and forecast is developed. Installation base is calculated as average number of units per facility; while sales for particular year is calculated from number of new and replace units. Secondary data is collected through various supply chain intermediaries and opinion leaders to arrive at installation and sales rate. These techniques help our analysts in validating market and developed market estimates and forecast.

We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.

Data Validation

We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.

Data Triangulation

data triangulation

Industry Analysis

Qualitative Data

Quantitative Data (2017-2025)
  • Market Dynamics (Drivers, Restraints, and Challenges)
  • Industry Trend Analysis
  • Market Opportunities
  • Government Policies and Regulations, Patent Analysis, and Reimbursement Policies
  • Porter’s Five Forces and PESTLE Analysis
  • Key Developments and Competitive Landscape
  • Market Assessment and Forecast
  • Market Assessment and Forecast, By Product
  • Market Assessment and Forecast, By Technology
  • Market Assessment and Forecast, By Application
  • Market Assessment and Forecast, By End User
  • Market Assessment and Forecast, By Region/Country

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